a bi-monthly magazine and news website are viewed as the most relevant accurate balanced credible and preferred publications in the aged care and retirement sectors. (*Source: McNair Ingenuity Research Survey November 2008. Details available on request.) THE MAGAZINE: Australian Ageing Agenda is an independent and authoritative bi-monthly publication for the aged care and retirement sectors in Australia. It provides a broad range of news education and opinion with an emphasis on research and analysis in articles that challenge current ideas and encourage innovative thinking. The major focus of each issue of the magazine is `The Report` which entails an in-depth exploration of key topics which vary from issue to issue. Report topics include design and construction information technology workforce and lifestyle. Each issue also contains regular updates on legal and financial issues along with a selection of well researched features on crucial systems and operations clinical care and the built environment. Australian Ageing Agenda leads the way with the industry`s most comprehensive conference details and information on the latest trends books and research. www.australianageingagenda.com.au