South Australia`s expanding viticultural industry has a voice in The Grower which is direct mailed to approximately 7 000 horticulturists and marketers. It profiles grower enterprises analyses product developments and closely follows research programs suitable for on-ground application. New additions to The Grower include a monthly section devoted to olive growing in SA the Insight feature on innovative enterprises and Sparrow`s Nest a lively entertaining look at the industry written by Wally Sparrow.